Seller Lead Nurture | Ajani Automation

Without Ajani Automation

Got 3 seller leads. Closed 0.

They filled out "what's my home worth?" You sent a CMA. They said "we're still thinking." You never heard from them again. They listed with an agent who stayed in touch.

CMA sent manually — days late

✗

"Still thinking" — no follow-up sent

✗ Missed

Week 2 check-in — forgot

✗ Missed

Week 3 — they listed with another agent

✗ Lost

⚠️ They weren't ready on day 1. They were ready on day 18. You weren't there.

With Ajani Automation

14-day nurture → listing appointment booked.

Instant CMA, market insights every 3 days, success stories, urgency nudge. By day 14 they've heard from you 6 times and they trust you. Appointment happens naturally.

Day 0 — instant CMA email sent

✓ Auto

Day 3 — market update for their area

✓ Auto

Day 7 — success story + what sellers miss

✓ Auto

Day 14 — listing appointment requested

✓ Booked

✅ Marcus booked a listing appointment on day 14. He said "you were the only agent who kept in touch."

Watch Marcus go from curious to committed

Marcus filled out "what's my home worth?" Watch the 14-day sequence.

He's not ready today. But in 14 days, with the right sequence, he'll be sitting at your table signing a listing agreement.

Press play to run the 14-day seller nurture.

Day 0 · Instant

CMA request form

Marcus fills out "What's my home worth?"

To:marcus.p@email.com

Subj:Your home value estimate — 318 Elmwood Ave

"Hi Marcus! Based on recent sales in your area, here's what 318 Elmwood is worth right now:"

📊 Comparative Market Analysis

Your home318 Elmwood Ave

Estimated value$412,000 – $428,000

Avg days on market11 days

Recent comparable sale$419k — 2 blocks away

✓ Opened 9:47am

Day 3 · 10:00am

Market update

Day 3 — local market update delivered

To:marcus.p@email.com

Subj:What's happening in your neighborhood right now

"Marcus — thought you'd want to know: 4 homes in your zip code sold last week, all above asking price. Buyers are competitive right now, which typically means sellers get more. Happy to walk you through what that means for Elmwood specifically."

✓ Opened. Clicked market report link.

Day 7 · 10:00am

Success story

Day 7 — seller success story + what most sellers miss

To:marcus.p@email.com

Subj:How a client got $22k over asking last month

"A seller I worked with last month on Birchwood Drive listed at $389k. We got 6 offers in 4 days and closed at $411k. The difference? Timing and presentation. I'd love to share what worked for them and how it might apply to Elmwood."

✓ Opened + replied: "That's interesting"

Day 14 · 10:00am

Appointment ask

Day 14 — listing appointment requested

To:marcus.p@email.com

Subj:Ready to take the next step?

"Marcus — we've been talking about Elmwood for a couple weeks now. I'd love to do a quick 20-minute walkthrough, no commitment, just to show you exactly what we could get for it and what the process looks like. Does Thursday or Friday work?"

✓ Marcus replied: "Thursday works. What time?"

Day 14 · 2:30pm

Listing appointment

Listing appointment confirmed. Thursday 11am.

📅 Appointment Booked

Marcus P. — 318 Elmwood Ave
Thursday 11:00am — Listing walkthrough

"You were the only agent who kept in touch. That's why I'm calling you first."

Seller touchpoints
over 14 days

Manual emails sent
by the agent

Days from inquiry
to listing appointment

"Thinking about selling"
becomes a signed listing

Got 3 seller leads. Closed 0.

14-day nurture → listing appointment booked.

Marcus filled out "what's my home worth?" Watch the 14-day sequence.

Seller leads don't close on day 1. Stay in the game.

"Thinking about selling"becomes a signed listing

Got 3 seller leads. Closed 0.

14-day nurture → listing appointment booked.

Marcus filled out "what's my home worth?" Watch the 14-day sequence.

Seller leads don't close on day 1. Stay in the game.

"Thinking about selling"
becomes a signed listing